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The best early Black Friday deals in Australia

The biggest shopping week of the year is coming soon, but the deals have already kicked off!
Mashable Contributor
By Mashable Contributor 
The best early Black Friday deals in Australia Credit: Mashable
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It's that time of year again! With Christmas and New Year's Eve fast upon us, the Americans are about to start carving into some turkeys, and shoppers everywhere (including here in Australia) are about to enjoy what has now become a global phenomenon: Black Friday sales. 

What is Black Friday?

While Black Friday was originally a U.S. tradition, it has become bigger and bigger in Australia over the past few years.

The tradition began in the 1950s, when shops in the U.S. would offer big discounts on their stock the day after Thanksgiving. This allowed stores to clear their shelves for the new season, and consumers to get ahead of their holiday shopping in one weekend. The tradition has since gone global, and now a huge number of retailers around the world get in on the Black Friday action. Cyber Monday is a more recent addition to the shopping weekend, as online retailers sought to offer their own take on the Black Friday goodness. But as the lines blur between commerce and e-commerce these days, Black Friday/Cyber Monday has become one connected week of deals.

When is Black Friday in 2023?

Black Friday 2023 technically takes place on Friday, Nov. 24, and Cyber Monday takes place on Monday, Nov. 27. However, the whole week prior has now become informally known as 'Black Friday Week', and early deals begin to pop up throughout this week and even earlier. A number of retailers including The Good Guys and Amazon, as well as direct brands like Lenovo and HP, have already started their Black Friday sales!

What are the best items to buy on Black Friday/Cyber Monday?

Across Black Friday week, you can expect huge discounts on big-ticket items like laptops, Hi-Fi, consoles and TVs. There also seems to be a slant towards gadgets and gift items, which makes sense with the holidays around the corner. Online retailers will have strong deals in all categories. However, keep an eye out specifically for the following products:

  • Appliances: Retailers like The Good Guys and Bing Lee always go big on Black Friday, dropping prices on pretty much everything they stock. You can expect deals on washing machines, fridges, freezers, kettles, toasters, and much more. If you're looking to stock up on appliances for your home, these sites should be your first stop.
  • Games consoles: Finding console availability has been a total over the last couple of years, but things are definitely improving in Australia, with PS5 bundles being readily available on Amazon. That means there should be opportunities to pick up deals games and accessories for the Xbox Series X, Xbox Series S, and PS5 this year.
  • Smartphones: Amazon always offers plenty of impressive deals on all sorts of smartphones.
  • Toys: Black Friday is probably the best time of the year to shop for toys. The most in-demand toys will sell out fast in the run-up to Christmas, so this is a great opportunity to get in early. We recommend checking out Amazon for the best deals on Lego, especially for the massively popular Star Wars and Harry Potter sets.
  • TVs: Black Friday is all about big deals on the biggest products, and that means TVs. We expect pretty much all of the leading retailers to offer fantastic deals on TVs of all sizes from top brands like Sony, Samsung, LG, and Panasonic. It's best to shop around for the best TV deals, because there are going to be so many, but you can't go wrong with The Good Guys, Bing Lee or Kogan.
  • VPNs: Virtual Private Networks, or VPNs, are a fairly new addition to the Black Friday shopping scene, but there are some good deals available, especially by Cyber Monday. Cybersecurity is increasingly important, and VPNs offer online protection for your identity and data. All the leading services are likely to offer discounted rates over the week, and you should be able to find good deals on the likes of NordVPN, Surfshark VPN, ExpressVPN, PureVPN, and CyberGhost VPN.

Be sure to also be on the look out for deals on travel, subscription services, and laptops, because these are likely to feature heavily throughout this shopping season.

Topics: Tech, Black Friday, Cyber Monday

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