Heineken is back with its global music platform, encouraging music lovers to diversify their playlists.
The highlight?
The Heineken Fresh List.
IMAGE: Heineken Malaysia
Part of Heineken's Refresh Your Music, Refresh Your Nights campaign, the Heineken Fresh List offers new music connections and discovery for Spotify users.
Unlike traditional algorithms, it introduces tracks outside common preferences, offering refreshing experiences.
What's awesome about the Heineken Fresh List is your ability to create refreshing blended playlists on Spotify with your friends and favorite artists. Some of the well-loved artists include Martin Garrix, Uriah See, DJ Ashley Lau, and more.
This innovative curation process, powered by the Heineken Refreshing Algorithm, aims to introduce you to diverse music, outside your playlist.
In other words, get ready to enjoy brand new music experiences.
Here's how you can create your Heineken Fresh List
IMAGE: Heineken Malaysia
- Step 1: Visit the Heineken Refresh Hub.
- Step 2: Pick an artist or friend to refresh your playlist.
- Step 3: Connect the Heineken Refresh Hub with your Spotify account.
- Step 4: Get your Heineken Refresh Hub and invite all your friends to join!
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, said the brand revels in challenging the norm by infusing every experience with a unique twist for a fresher world.
"Introducing the Heineken Fresh List into the brand’s ‘Refresh Your Music’ global platform reaffirms this commitment. It's about more than just music; it's about redefining how we connect, explore, and enjoy together. Expect the unexpected because that's what Heineken does best," Sneep said.
The Heineken Refresh events, which promises electrifying music experiences will begin rolling out in April and will run until June 2024.
Cover image sourced from Ketut Subiyanto / Pexels and cottonbro studio / Pexels.
