IMAGE: adidas Malaysia.
Where are all the David Beckham fans?
It's your chance to dive into 30 years of the Predator shoes that Beckham loves!
The adidas World of Predator 2024 has finally made its stop in Malaysia and some lucky fans got a chance to meet David Beckham in person!
The exhibition is in conjunction with the Predator franchise's 30th Anniversary. It marks the 30 years of evolution for the boots and its days as David Beckham's go-to professional boots.
All about the Predator franchise.
Adidas introduced the latest addition to the Predator franchise — Predator 24. This boot unites pure 90's nostalgia with the relentless performance of today to create a boot for a whole new generation of goal-scorers.
The inspiration of the boot is clear as it blends the aesthetic DNA of the OG Predator with the lightweight design capabilities seen in Predstrike and Predator 30.
It carries the famed black, white, and red colorway but is bolder in hue, and completed by vibrant yellow taping to proudly declare its place as its own boot and in its own right.
Bonded by this beautifully simplistic design, the silhouette comes in three executions which offer a combination of design featured to suit various price points — laced, laceless, and a classic laced variant with a fold-over tongue for those looking for a pure look of nostalgia.
IMAGE: adidas Malaysia.
During the media interview, David Beckham expressed his fondness for this new Predator series.
"But, this one, to be honest, Predator 24, is the best since I’ve retired and it’s my favorite one since the Accelerator because it reminds me of the Accelerator, you know. The lines of it, the actual boot. So, it’s a pretty special boot, one unfortunately I won’t ever wear professionally," Beckham responded when asked about the evolution of the Predator boots.
He was also proud to see sportswear being associated with fashion, leisure wear now rather than just purely for sports.
"The Predator brand has gone beyond football. People wanna wear the shoes, they wanna be seen in the boots. It’s not just about the football side, it’s gone into fashion as well, and I think that’s what adidas has done so well. That’s the strength of the brand, and it’s the strength of the Predator, and that’s what’s great," said Beckham.
IMAGE: Vanessa Lau/ Mashable Southeast Asia.
World of Predator 2024 in Kuala Lumpur.
Adidas Malaysia has launched the World of Predator exhibition on Thursday, February 1, 2024, at The Exchange TRX in conjunction with the 30th anniversary of the Predator.
The commemorative occasion was graced with the attendance of David Beckham himself.
Adidas Creators, members of the media, and selected adiClub members had a preview into the World of Predator and a once-in-a-lifetime opportunity to meet and greet the icon himself.
IMAGE: adidas Malaysia.
The World of Predator showcases 30 years of the boot's legacy and its history through an archive walk featuring each boot's unique technology.
Dedicated to the franchise’s impact on the game over three monumental decades, the exhibition will detail every boot since the franchise’s inception in 1994.
Adidas will also partner with Predator aficionado, Mohamad Anas Faiz bin Mohamad Amin, to complete the archive walkthrough with 22 physical boots of the 19 iterations from his personal collection of Predator 1994 - 2023.
Along the way, visitors will get a glimpse of each pair of boots and what inspired the work behind it. Each collection is accompanied by a setup inspired by the boot itself and a bite-size information of its history.
IMAGE: adidas Malaysia.
Football-loving consumers of Malaysia will immerse themselves in the evolution of the franchise through engagement activities, photo corners, and a retail space offering boots, jerseys, football-inspired original footwear, and personalization services.
The best of adidas football gear will be on display for attendees to experience and purchase on ground.
Here's the exciting part! The all-new Predator 24 series will be exclusively available for purchase upon exit during the entire exhibition.
Details of the World of Predator exhibition are as below:
- Venue: Lot L2.28.0 and L2.29.0, Level 2, The Exchange, TRX (near Christine's)
- Opening Date: February 1, 2024, 6 p.m.
- Closing Date: February 11, 2024, 10 p.m.
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