Amazon's Fire TV 4K streaming devices are on sale for up to 55% off ahead of Prime Day

SAVE UP TO $30: The Amazon Fire TV Stick 4K, Fire TV Stick 4K Max, and Fire TV Cube are on sale for up to 55% off (Prime members only!) ahead of the retailer's annual Prime Day sale.

With less than a week left until the start of its annual Prime Day sale (scheduled for July 11 and 12), Amazon is really starting to ramp up its preview deals on tech from its own brands. As of July 5, a trio of Amazon Fire TV devices with 4K capabilities are sitting at or close to record-low prices — that includes the Fire TV Stick 4K (now $22.99) the Fire TV Stick 4K Max (now $24.99), and the third-generation Fire TV Cube (now $109.99). We'd be shocked if any of them get cheaper once Prime Day officially kicks off, especially the two Fire Sticks.

A quick note that all three deals are exclusive to Prime members, so make sure to sign up (or sign in) before you shop. There's a chance other stores like Best Buy and Target will match them come next week, as they've done during past Prime Days, but no promises:

Our top pick

Why we like it

The latest version of Amazon's entry-level 4K media player supports 4K Ultra HD streaming with HDR, HDR10+, and Dolby Vision, and it comes with a nice Alexa Voice Remote that lets you control compatible smart home devices hands-free. It's nothing particularly game-changing, but according to PCMag (which is owned by Mashable's publisher, Ziff Davis), it's "nearly flawless" for what it offers and "simply the best media hub you can find for under $50." Right now, Prime members pay less than half that: At $22.99, it's $2 cheaper than its previous all-time low from the past two Black Fridays.

Best for WiFi 6 support

Why we like it

The Fire TV Stick 4K Max upgrades the base version with 40 percent more processing power, including faster app starts and improved navigation, plus WiFi 6 support. (You can probably stick with the non-Max model if your router isn't up to speed just yet, FYI.) It's an incredible value at just $24.99 ahead of Prime Day, which beats its former record-low by $10.

Best splurge

Why we like it

An October 2022 release, Amazon's third-generation Fire TV Cube for 4K streaming with HDR, Dolby Vision, and Dolby Atmos has a built-in Alexa assistant that supports hands-free voice control — no need for a separate remote. It also includes an "industry-first" HDMI input port for connecting (and adding Alexa) to other entertainment devices like cable boxes and Blu-Ray players. Other highlights include WiFi 6E support and an octa-core 2.0 GHz processor that makes it 20 percent faster than its predecessor and twice as powerful as the Fire TV Stick 4K Max. Its current price of $109.99 is its best deal since it was up for preorder for $99.99 last fall.